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About Us

Carl

Carl Sherry

Hi, my name is Carl Sherry and I operate Cerberus Strength Australia.

I've been competing in strength sports for the last 9 years initially in Powerlifting and then Strongman.

Having competed in these sports and using many brands of supportive equipment I was looking for the best I could find. I approached Cerberus to get some stuff and discovered they had no distribution channel in Australia. I tested out the products and was blown away with the quality of the products and the vision of the brand. It also resonates with me that the brand is founded by athletes for athletes, as I am still competing - winning the Australian Arnold’s u80 in 2016 & 2017 and going to compete in WSM u80 this December.

I am happy to be able to make the purchase of these fantastic products a lot easier for all in the Australia region with faster delivery and no import duties for the customer. Thank you to all our customers - past and present. I am extremely grateful for your support, and can't wait to continue to provide you with the same high quality products you need for years to come!



Cerberus Strength was established in 2012 by Calum Liptrot and Peter MacDonald-Brown.

Both active lifters, they were frustrated by the lack of choice, poor quality and high cost of training supports available in the UK.

With over 30 years combined experience in the fitness industry they knew what was required from these products and set out to design and develop their own range. Cerberus Strength was born.

As co-owners of a strongman strength training facility and training with some of the world’s top strength athletes they had the perfect opportunity to test their supports at the highest level. This guaranteed the durability, quality and strength of the products ensuring the ultimate competitive edge.

Every single Cerberus Strength product has been designed with performance in mind with the highest attention to detail.

Cerberus Strength has evolved into a global brand symbolising quality and trust. Our ever growing product range is used by top athletes around the world at the highest level of competition.

MADE BY THE STRONG FOR THE STRONG
Cerberus Strength – DEFEAT DESTROY DEVOUR
#cerberusstrength #teamcerberus

Why Do You Need A Lifting Belt?

Smelling Salts Explained

Don't Take Our Word For it! Here's What Top Athletes Say:

Cerberus Strength equipment is made to the highest quality standards. Whether I’m competing in Strongman, Olympic weightlifting or CrossFit, the warmth and support the gear gives me while lifting is a huge confidence boost and something I rely on when the weights get heavy.

Ngarimu Ahipene - Worlds Strongest Man u90 and Crossfit Games Athlete

Appreciation is a huge motivator for me in many aspects of life. Having years of hard work and dedication recognised, supported, and acknowledged by a brand of such high quality and regard as Cerberus has provided me with a sense of appreciation for what I put into sport. Being a part of Team Cerberus has provided me with a quality of training equipment I’d never experienced before, as well as a sense of kinship among like minded athletes.

Camilla Fogagnolo - Arnold Lightweight World champion

Being part of a sport is great, but being on a team where you encourage each other is just so much more important. Team Cerberus for life!

Coco - Australia's Strongest Man

There’s a lot of big named brands out there but very few you’ll know names of the ones behind the gear. Cerberus is one of those brands, providing up to date equipment on an evolving strongman sport, as well as the rest. I’m a firm believer in walking the walk and the team behind Cerberus do that. They know their products because they train at a high level themselves, they understand what their athletes need because it’s their needs as well. This is what creates a community that thrives on and off the strongman arena. You won’t find anyone within the team not giving it 100% and that’s why I’ve never thought about shopping anywhere else.

Leigh Shaw

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